If you figure that out, things will be much easier. That’s something I learned,” Suresh says.Armed with these learnings, Suresh started Chai Kanth to be the source for high-quality, affordable chai that is brewed with a wide range of modern flavours under hygienic standards. As a relative pioneer of this idea in Chennai, Suresh set his eyes on the corporate offices in the bustling city where he set up a revenue-sharing model. From there he expanded his stores and began working on a corporate and retail model. However, this model hit a few rough patches, including customer relations, payments issues, and delays. To overcome these challenges, Suresh switched to a fully retail business model, eventually becoming India’s first ‘live tea’ brand that serves many varieties of India’s favourite beverage.

Chai Kanth’s USP is that every cup of tea is prepared fresh, to order and right before the customer’s eyes. The customer can choose from a variety of flavours, sweeteners, and herbs to enrich their chai experience. After a few years as the sole chai alchemist at Chai Kanth, Suresh decided to join hands with fellow-entrepreneur Shankar Subramanian, the founder of Madras Biriyani, to expand operations. Brewing a global future for Chai Kanth. Innovation is at the vanguard of the Chai Kanth story.

“Since customer trends keep changing, it is hard to tell what makes a good product in the food industry. As such, innovation is something that’s always needed,” Suresh says. Looking ahead, Suresh is looking to create 1,00,000 jobs in the next ten years in addition with current the 13 stores. The plans are already in place and he is confident he would reach his goal, although, in the long run, he dreams of making Chai Kanth a global tea brand. After all, a ‘Kanth’ is always a ‘star,’